Copy and content writer based in Sydney. Creating word alchemy near and far.
From product launches and client communications to trend insights and content strategies, I help purpose-driven brands and founders in holistic health and beauty communicate clearly, engage their audiences, and amplify their impact.
With a background in naturopathy, herbal medicine, and years of yoga teaching, I weave deep subject-matter expertise and storytelling craft to transform complex ideas into clear, inspiring content and stories into connection.
Beyond the wellness space, I partner with organisations across industries to deliver brand storytelling, thought leadership, and high-impact content that positions them as leaders in their field.
Words can transform.
Words I’ve crafted.
-
As part of Deloitte’s website modernisation, I worked across global and local teams to deliver tailored copy and imagery for the New Zealand audience.
-
Hype & Dexter serve APAC businesses ready for growth and change. I crafted content that positioned them as authoritative thought leaders in their space.
-
Manuka Health needed polished, client-ready copy. I brought both my naturopathic background and copywriting skills to deliver content that connected with their audience.
-
For the NZ Herald Travel section, I crafted a first-hand feature article about spotting an anaconda while on an eco-tour in the Bolivian Amazon.
-
For NZ Writers College, I developed clear, engaging copy that resonated with the audience and addressed their needs.
Writing Careers: Types of Writing Jobs That Can Earn You Money
-
Contributing to Verve Magazine, I created lifestyle content that blended polished storytelling with local relevance for an Auckland audience.
Inspired Favourites at Copia
City Botanics
Diversity Wins at The Alex Sports Bar & Eatery
Let’s bring your ideas to life.
Holistic Health & Beauty Content — guides, features, campaign copy
Brand & Narrative Storytelling — founder and brand stories, mission and vision narratives
Thought Leadership & Educational Writing — blogs, articles, guides, ghostwriting
Content Consulting & AI Polishing — messaging audits, AI refinement, SEO/AEO optimisation
About me.
Hi, I’m Danielle. I’ve held professional writing roles across advertising, marketing, journalism, and professional services, delivering everything from punchy social copy to in-depth 2,000-word features.
As a creative writer, I’ve published four short stories featured in an online literary journal, a speculative fiction journal, a paperback anthology, and a coffee table book.
I blend my expertise in naturopathy and yoga with storytelling craft to produce content on holistic health and beauty, while also sharing travel experiences that inspire adventurers of all kinds.
Based in Sydney, I work with clients worldwide bringing strategy, subject-matter expertise, and a storyteller’s touch to every project.
“Danielle…created outstanding content to deadline; her style and tone were an excellent match for our publication.”
— Nichola Meyer, NZ Writers College
Whether your audience is clients, customers, dreamers, or readers, let’s bring your ideas to life with story-driven content that inspires, informs, and empowers.